E-commerce in the Nordics 2024 - Spring
E-commerce in the Nordic region has seen substantial expansion in recent years, a trend that continues into 2024. The use of technology and internet access is common in countries like Sweden, Norway, Denmark, and Finland. This has made online shopping a normal part of life.
Key highlights from the report:
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Boom in second-hand shopping
- Online second-hand shopping, especially for clothing and footwear, is on the rise. This trend is driven by consumers who are more budget-conscious and eco-aware.
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Sustainability as a key factor
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- Sustainability is influencing buying decisions, with 8 out of 10 Nordic consumers considering it when making purchases. This reflects a growing desire for more eco-friendly products and practices.
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E-commerce growth driven by digitalization
- As digitalization continues to shape consumer behavior and shopping patterns, e-commerce is expected to keep growing in the Nordics. Businesses that adapt to these shifts will be well-positioned for future success.
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Rising interest in international shopping
- While shopping from neighboring countries remains popular, there's a noticeable increase in purchases from outside the Nordics. Major international retailers like Zalando, Amazon, Shein, and Temu are gaining traction in the region.
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A significant portion of Nordic consumers, approximately 23%, have recently made purchases from China, indicating the popularity of Chinese products in the region. This trend highlights the appeal of Chinese goods, ranging from clothing and footwear to home electronics and beyond.
PostNord’s commitment to e-commerce growth
PostNord is dedicated to supporting e-commerce growth in the Nordics by providing faster, sustainable delivery options. We're investing in solutions like parcel lockers and smart delivery systems to meet the growing demand for mobile and cross-border shopping.
We are committed to enhancing e-commerce by making it more efficient, faster, and environmentally friendly for both consumers and businesses.
