Increased demand for delivery options
Having their parcel sent to a distribution point is the most common delivery method for consumers shopping online. The delivery method is used for about half of all e-commerce deliveries.
However, when consumers are allowed to choose, less than a third opt for the distribution point as their first choice. Instead, home deliveries have become more popular among consumers, especially since the outbreak of the pandemic. In 2021, 23 percent said they wanted home delivery to a mail box/ locker, 19 percent wanted their delivery left at their door, and 13 percent wanted home delivery with signed confirmation (daytime and evening). In reality, however, the most common mode of delivery was via a distribution point (48 percent).
Alongside home deliveries, parcel lockers are an increasingly popular delivery option. It is likely that the parcel locker is perceived as a more flexible option compared to the distribution point. Self-collection is more convenient for the consumer if it can be done on the consumer’s terms, at any time and in conjunction with other errands.
Source: The E-barometern annual report 2021
