Insights

While better times may be ahead, this is not yet fully reflected in e-commerce. Growth for the quarter is admittedly positive, but only amounts to a modest one percent. 

The latest E-commerce in the Nordics report reveals that Nordic consumers embrace the convenience and accessibility of online shopping from various countries worldwide. 

In the second occurrence of negative growth in E-barometer history, e-commerce experienced a slight decline, with a full-year development landing at minus 2% in 2023. While brighter than the 2022 decline of 7%, it still indicates a challenging year for online commerce.

The online clothing and footwear industry remains resilient, thriving throughout 2023.

In 2023, it became evident that consumers have diverse preferences for delivery methods. These varying preferences set expectations for e-tailers to provide a broad range of delivery options, which significantly impacts consumers' purchasing choices.

The most recent E-barometer conducted an extensive examination of both Black Week and the Christmas retail landscape. The report highlighted promising outlooks for online shopping leading up to the holiday season. Post-Black Week analysis revealed 34 percent of sales during the event were attributed to purchases intended as Christmas gifts.

This bite size podcast is on the topic of unlocking eCommerce success and how PostNord and Equick accelerate eCommerce business in China.

Among negative development figures, there is one industry that has stood strong – the pharmacy industry grew by 10 percent in 2022.

The furniture and interior design industry is one of the industries that faces high comparative figures after having performed strongly during the pandemic.

2022 has been a tough year for the sports trade. As in many other sub-sectors, rising inflation and interest rates, war and the state of the economy have left their mark.

The year 2021 was a record year for the printed book in both physical and e-commerce. However, 2022 has not looked as positive for the industry.

The home electronics trade has been hit hard in 2022. The industry is one of those that fared best during the pandemic and this year's development is therefore compared with high numbers.

International e-commerce is important for several reasons. International trade creates growth opportunities for retail companies that want to establish themselves in new markets and provides a greater range for e-commerce consumers who want to shop from other countries.

In 2022, the online clothing and shoe trade has remained at a relatively stable level, compared to the other sub-sectors.

When third-party cookies disappear, companies will have to use other technologies to collect information, which means that first-party data will play an increasingly important role when it comes to offering the consumer a tailored online experience.